Design of Publicity Activity for Special Purpose Airline
Irina Gerasimenko (Natsional'nyy aviatsionnyy universitet, Ukraine)
Abstract
The features of publicity activity for special purpose airline are considered in the article. The possible ways of planning of publicity activity for special purpose airline are offered at implementation of agro aviation works. Theoretical bases of advancement of agro aviation works in the agrarian market of Ukraine are presented. The model of planning of advertising is developed in relation to its periodicity.
Article in:
Russian
Article published:
2014-12-19
Keyword(s): special purpose airline; publicity activity; advertising; planning of advertising; efficiency.
DOI: 10.3846/mla.2014.704
Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.