Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 4, No 3 (2012)

Advertising Model of Residential Real Estate Object in Lithuania

Jelena Mazaj


Since the year 2000, during the period of economic growth, the real estate market has been rapidly expanding. During this period advertising of real estate objects was implemented using one set of similar channels (press advertising, Internet advertising, leaflets with contact information of real estate agents and others), however the start of the economic recession has intensified the competition in the market and forced companies to search for new advertising means or to diversify the advertising package. The article presents real estate property, as a product, one of the marketing components – including advertising, conclusions and suggestions based on conducted surveys and a model for advertising the residential real estate objects.

Article in Lithuanian

Article in: Lithuanian

Article published: 2012-07-09

Keyword(s): real estate object; real estate advertising; agent

DOI: 10.3846/mla.2012.44

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
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