To understand the bonds cultural groups living in Estonia have with their cultural landscape and why they identify themselves with a particular territory (region), the general process of presenting the landscape role in their identity needs to be analysed. Scales of landscape and regional identity of cultural groups are examined as belonging to different historical social formation periods, including nowadays, also taking into account the identity and physical setting relationship, as well as the results of questionnaires and previous studies. The tendency is that becoming more open the society is influenced by globalisation, new technologies and freedom of movement, thus changing both the identities and landscapes scales.