The article raises the problem of the complex analysis of competitive environment of an enterprise, which is considered to be the main source of factors, influencing enterprise‘s strategic behaviour and performance. The elements of competitive environment are derived from “traditional” market structure characteristics, developed by the scholars of classical economics and modern microeconomics, with additional factors coming from industrial organization, theoretical oligopoly models, M. Porter’s five competitive forces and diamond. The developed set of the elements of competitive environment is applied for the comparative analysis of three Lithuanian oligopolic markets. The results obtained confirm the potential for practical application of the developed classification for similar analysis.

Article in Lithuanian