Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 6, No 1 (2014)

Brand Marketing Model on Social Networks

Jolita Jezukevičiūtė (Vilniaus Gedimino technikos universitetas, Lithuania)
Vida Davidavičienė (Vilniaus Gedimino technikos universitetas, Lithuania)


The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. Therefore,the brand and a variety of social networks are becoming a hotresearch area for brand marketing model on social networks.The world‘s most successful brand marketing models exploratoryanalysis of a single case study revealed a brand marketingsocial networking tools that affect consumers the most. Basedon information analysis and methodological studies, develop abrand marketing model on social networks.

Article in: English

Article published: 2014-02-20

Keyword(s): brand, social networks, organizations, consumers, marketing model, image, reputation.

DOI: 10.3846/mla.2014.15

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.