Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 6, No 1 (2014)

The Formation of Structure of Marketing Department

Darius Dubickis (Vilniaus Gedimino technikos universitetas, Lithuania)
Romualdas Ginevičius (Vilniaus Gedimino technikos universitetas, Lithuania)


In the changing high-level complex environment, it is moreand more important for the companies to focus on the marketand costumer. Or, in other words, the companies supposed toturn their attention to the marketing. Despite the fact that themajor subject of an economy is a company, the analysis of themarket-ing issues on the company level is limited. Meanwhile,both practical and scientific problems are significant. One ofthe most important issues is forming the structure of marketingdepartment. Its functions and the content of implementingmeasures determine that its structure supposed to consist ofthe market research and segmentation, development of businessstrategy, strategic planning as well as advertising and realizationof production.

Article in: English

Article published: 2014-02-20

Keyword(s): marketing, structure of marketing department (office) of an enterprise, functions and tasks of marketing department (office).

DOI: 10.3846/mla.2014.03

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.