Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 6, No 1 (2014)

Peculiarities of Customer Relationships Management: a Case of Lithuanian Companies

Gintarė Bliujūtė (Vilniaus Gedimino technikos universitetas, Lithuania)
Renata Korsakienė (Vilniaus Gedimino technikos universitetas, Lithuania)


Increasing competition among companies, constantly growingproduct and service quality requirements, rapidly changing consumerbehavior, technology advancements and changes enablescustomer to make decisions which product or service to buy. Inthis context, customer relationship management is becoming animportant tool creating preconditions to maintain loyal customersand improve company’s performance. The paper analyzespeculiarities of customer relationship management in Lithuaniancompanies. In order to reveal motives and problems of customerrelationship management implementation the survey was carriedout. 82 companies participated in the survey. At the end of thepaper conclusions are presented.

Article in: English

Article published: 2014-02-20

Keyword(s): relationships with customers, customers, motives for implementation, problems of implementation, Lithuanian companies.

DOI: 10.3846/mla.2014.02

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.