Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 3, No 4 (2011)

Car Sales: Investigation into Factors Determining Consumer Behavior

Aurelija Samoškienė

Abstract


The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are iden­tified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car.

Article in Lithuanian

Article in: Lithuanian

Article published: 2011-07-19

Keyword(s): consumer behaviour; factors; automobiles

DOI: 10.3846/mla.2011.075

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
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