The article presents the concept and models of creativity, which demonstrates the viewpoints of various authors considering directions for research on creativity factors. The authors determine three main individual creativity factors: openness, perception and idea content. The paper describes the concept of the introduced creativity factors and the results of an econometric analysis of the effect of these factors on the creativity of engineering staff. The surveyed data is used for analyzing organizational behaviour in industrial firms, which has an impact on the utilization of creativity potential for engineering personnel. The viewpoint on creativity and dominant organizational behaviour in industrial firms shows that an “economic-commercial” creativity model is applied in practice. In most industrial establishments, employee‘s creativity is viewed only as an opportunity to increase company‘s revenue and profit and no attention is paid to the expression of employee‘s intellectual power and independency. The paper provides suggestions on how to improve organizational behaviour in order potential for employee‘s creativity would be better utilized.

Article in Lithuanian