Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 8, No 2 (2016)


Ieva Tūskaitė (Kaunas University of Technology, Lithuania)
Viktorija Šlimaitė (Kaunas University of Technology, Lithuania)


Business incomes depend on goods demand. Important element of demand is loyalty of consumer. Scientists actively research consumer’s loyalty from 1990. Business has new form, because technologies has improvements in a fast paced environment and that is the reason why emerges e-loyalty in virtual space. The main objective of this article is to do theoretical analysis of Scientist‘s researches of e-loyalty models. This research shows consumer‘s loyalty levels and elements in virtual space and com¬pares e-commerce and e-service models of loyalty. Methodology involves theoretical analysis of Scientist‘s researches which shows that the most important e-loyalty factors are consumer‘s satisfaction and confidence on the seller. Relevance of this article is practical research in the future using selected factors in e-loyalty.

Article in: Lithuanian

Article published: 2016-06-08

Keyword(s): e-loyalty; virtual space; e-business; e-commerce; models of loyalty; confidence.

DOI: 10.3846/mla.2016.902

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.