Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 1, No 3 (2009)

Promising Products for Printing and Publishing Market

Renata Činčikaitė


The article surveys printing and publishing market and its strong and weak aspects. The concept of a new product is described as well as its lifetime and the necessity of its introduction to the market. The enterprise X operating on the market is analyzed, its strong and weak characteristics are presented. The segmentation of the company consumers is performed. On the basis of the performed analysis the potential promising company products are defined.

Article in Lithuanian

Article in: English

Article published: 2011-04-11

Keyword(s): new products; SWOT analysis; product life cycle; the publishing and printing market

DOI: 10.3846/143

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.