Science – Future of Lithuania / Mokslas – Lietuvos Ateitis, Vol 9, No 2 (2017)

Augmented Reality Technology: Application Fields and Communicative Aspects

Rima Viršilaitė (Vilnius Gediminas Technical University, Lithuania)
Vida Davidavičienė (Vilnius Gediminas Technical University)


In this article the augmented reality technology, its definitions,conception, application fields and its communicative aspects are analysed. Used research method – analysis and generalization of scientific literature. The main characteristics and conceptions of augmented reality are presented, also its unique communicative features emphasized, which can improve communication process. Analysis and generalizations presented in this article can be useful for the organizations seeking innovative communication solutions.

Article in: Lithuanian

Article published: 2017-06-02

Keyword(s): augmented reality; augmented reality technology; new media; communication.

DOI: 10.3846/mla.2017.1015

Full Text: PDF pdf

Science – Future of Lithuania / Mokslas – Lietuvos Ateitis ISSN 2029-2341, eISSN 2029-2252
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 License.